Highlights and takeaways from the Venture Summit Silicon Valley 2012, featuring thought leaders in tech and business.
Strategy
Build social media equity, then spend it!
Instead of just building up brand equity, try reaching out to your networks to help you progress. People don’t enjoy being a sheep in a flock so much as they prefer to be a member of your community. Learn how to create a community that is durable through leveraging your connections.
Should you farm out some of your social media chores?
Your company needs a social media strategy, but you may not have time to maintain all of your outlets regularly. Find out how a hybrid approach with a partially outsourced system may be right up your alley.
Brands: How to cut your exposure to Facebook business risk
Many brands are boosting their investments in social business platforms, but CMOs are too often focused on next quarter’s numbers, failing to insulate themselves against platforms’ business risks. Find out how brand execs can insulate themselves by moving to make their relationships and networks portable.
4 simple steps to measuring social media success
Most social media strategists agree that there is no one, established framework to measure social media success. However, there are tactics you can adjust and apply to any social media strategy to help create a framework that works for you.
This article can help you develop an individualized, social media measuring framework. Follow these four steps: