I met John Zogby at the WeMedia conference on Friday after a panel in which he mentioned a few eye-opening numbers with regard to the public’s attitudes toward media, alongside media insiders’ perceptions. The numbers were supposed to be released today, but they still haven’t been made public on the Zogby website. However, they gave me permission to make them public.
This was one of the deepest, most thorough samplings of public attitudes toward the media. Here’s a sampling:
In general, do you think that traditional journalism is out of touch with what Americans want from their news?
Yes 65.3%
No 23.6%
Not sure 11.0%
Poll taken of national adults between Jan. 30 and Feb. 1, 2007, with a margin of error of 1.4 percent.
The results are too detailed to list here, so I uploaded the PDF of the main findings to Ourmedia. (Ourmedia page | download PDF)
JD Lasica, founder of Inside Social Media, is also a fiction author and the co-founder of the cruise discovery engine Cruiseable. See his About page, contact JD or follow him on Twitter.
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