FasterWeb: Making sites perform 2 to 10 times faster

If you listen to Google (and these days who doesn’t?), speed is everything on the Web. “Page load times are the critical metric,” says Marissa Mayer, Google’s SVP for search.

She says the entire basis for Google’s success was their emphasis on extremely fast page loads way back in the dial-up era when the Web loaded line by line. Many more companies and Web standards organizations have followed Google’s lead, and I don’t think there is an infrastructure issue more crucial to any major consumer or business Web service.

Tools like Google’s Web accelerator Toolbar, and AOL’s TopSpeedhave been around for a while. Today my friend Yoav Lietersdorf, managing partner of YL Ventures, informed me of the announcement of a brand new player in the field: Israel-based FasterWeb, which claims to have a new technology that can make a site perform two to 10 times faster.

They have just closed an undisclosed round of funding from YL Ventures and Yoav had this to say: “Faster Web has unique and proprietary technology to further optimize web page load times in addition to what has been achieved so far with existing solutions. Every small improvement in performance translates into additional revenues for websites, regardless of business model — advertising, ecommerce or otherwise. FasterWeb’s exceptional team has the perfect mix of talents and backgrounds to take their brilliant technology everywhere.”

FasterWeb uses 45 different techniques to optimize the web. This is done either on the end of the content provider or the ISP. In other words, the end user won’t have to do a thing to experience the increase in web speed. In addition, FasterWeb will work across all the major web browsers, starting with Internet Explorer and Firefox immediately, and expanding to the rest, including Opera, Chrome and Safari, when it’s ready for its widespread release next year.

FasterWeb was founded by Ofer Gadish, Gil Shai, Ofir Ehrlich and Leonid Fainberg.Ayelet Noff is a partner in Socialmedia.biz and founder and Co-CEO of Blonde 2.0, an award winning digital PR agency with branches in Boston and Tel Aviv. Contact Ayelet via The Blonde 2.0 website , email, or follow her on Twitter and Google Plus.