If you’re launching a startup today, your best bet is to build on top of a widely adopted platform — Facebook, anyone? — rather than try to rally users to a completely new site.
That’s the smart course LeaAnna Hernandez took with MyMic, a still largely undiscovered app (2,797 Likes) that lets anyone on Facebook record a message that you can post to your own wall or share with a friend. (The first 20 seconds are free.)
MyMic won the best startup award at Latino 2, a gathering of 160 thought leaders, chiefly from the Latino community, on June 11 in Mountain View, Calif.
I caught up with Leanna, creator of MyMic, toward the end of the conference.
Watch, embed or download the 5-minute video on Vimeo
“I would love to be the audio version of YouTube,” LeaAnna says.
Coming next: a mobile MyMic app and a MyMic website, where users will be able to record audio files and share them with anyone, whether or not they’re on Facebook.
JD Lasica, founder of Inside Social Media, is also a fiction author and the co-founder of the cruise discovery engine Cruiseable. See his About page, contact JD or follow him on Twitter.
I definitely agree that it is easier to build a new brand on an existing popular platform, rather than trying to drive people to a new site.
nothing new
try out VocalWall ” target=”_blank”>http://www.vocalwall.com
I guess with half the online population on facebook – then it does make sense to build brands on Facebook. Google won't be too happy I suspect.