In today’s age, it’s not enough for a brand to just have a Facebook business page. A brand needs to nurture its Facebook community and keep it excited and alive. A Facebook community needs to feel loved. Here are 5 ways to keep your community excited, happy and growing: 1) Run a creative contest. Think […]
How to run an effective Facebook campaign for $5
How to take advantage of microtargeting on Facebook — at a crazy cheap price Editor’s note: Dennis Yu and his BlitzLocal team helped retool and optimize the Socialmedia.biz website two years ago. We met up again with Dennis at last month’s Web 2.0 Expo, where he gave a preview of this Facebook microtargeting strategy. Today […]
Should journalism offer calls to action?
Frank Sesno of “Planet Forward.” One approach: Newsrooms could attract a crowdsourced pool of community advisers At Sustainatopia — the Caribbean-flavored conference in Miami that brought social entrepreneurs, VCs, journalists, artisans, celebrities, media activists and a fair number of Miami’s beautiful people together for a celebration of sustainability — an interesting discussion broke out […]
Metrics advice: Think KPIs not ROI
Web 2.0 sf 2011 metrics View more presentations from margaretfrancis One of the most packed sessions at this last’s Web 2.0 Expo in San Francisco was “Measuring the Future: New Metrics for New Media,” a solo talk given by Margaret Francis, Vice President of Product at Lithium, one of our top 10 social media monitoring […]
Media reform & sustainability on tap in Miami
Strategies to drive citizen engagement and social innovation I‘ll be one of the speakers at Media2Movements, a gathering in Miami on Wednesday that will focus on the escalating changes in the mediasphere. Put on by Ashoka and underwritten by the Knight Foundation, Media2Movements will bring together a number of new media luminaries, including old friends […]