Your brand’s success on Facebook depends on how you integrate social media into your overall marketing mix In this ongoing series, Socialmedia.biz explores how brands can use Facebook more strategically. • Part 1: How to run an effective Facebook campaign for $5 • Part 2: The danger of buying Facebook fans Guest post by […]
Social media, tech & marketing events: May
Social Media Marketing & Monitoring comes to SF on May 23. Guide to events & conferences for the coming month Here’s our roundup of social media, tech and marketing conferences and events for the month of May. Lots of great gatherings on tap. For the full year, see our full Calendar of 2011 social […]
Scenes from the Where 2.0 mobile conference
The Where 2.0 conference, arguably the best annual gathering of thought leaders in the mobile space, took place yesterday in Santa Clara, Calif. Insiders brought us up to speed on where the whole mobile revolution is taking us. Check out these pictures and highlights from the conference.
Happy birthday to Facebook’s Like button
Today a year ago, Facebook introduced its Like button. Such a simple yet genius idea enabling Facebook to learn what every user’s interests are. In one year, more than 2.5 websites have integrated Facebook’s like button on their websites, giving Facebook the ability to not only gather information about its users on its own site […]
The danger of buying Facebook fans
A word of warning to brands looking to expand their Facebook footprint: There are no shortcuts Editor’s note: A lot of social media marketers discuss how to create a Facebook presence or manage walls and Pages. But few go into details about strategic use of advertising on Facebook. In this series, industry expert Dennis […]