I heart Facebook. This morning I awoke to Yet Another Facebook Innovation (YAFI). Facebook amazes me because they are driven to make things easier for me — or at least give it a go. Facebook is willing to suffer constant backlash in order to improve usability and efficiency. Case in point below: In this particular […]
Social media recruiting done right
Murphy-Goode Winery becomes the talk of the Twitterverse [youtube]http://www.youtube.com/watch?v=-AqKRvFFH_E[/youtube] I’m not going to lie. It’s hard to work in PR and branding these days. You are bombarded with all sorts of expert information and advice. People are constantly suggesting you try this strategy, platform, or network. Your brand is not only expected to sustain a […]
NBC News’ Ann Curry on Twitter
NBC News' Ann Curry on Twitter from JD Lasica on Vimeo. Ann Curry, news anchor of NBC’s “Today” show, spoke animatedly at the 140 Character Conference in New York last Monday about the importance of news and journalism as a public service rather than a business and the growing impact of social media services like […]
Twitter, Facebook Just ‘Virtual Ballrooms’
Tools don’t matter, and the best ones get out of the way, allowing people to connect more easily and effectively. That was my big takeaway from last Friday’s second-annual Blog Potomac. Obsessing about “what’s next” in online services and technology saps too much valuable attention away from what’s really important: connecting with people. We need […]
Fart jokes and the new rules of advertising
When old-school advertising and PR bump up against modern media realities Earlier this year Grey Germany put out three condom ads for Doc Morris pharmacies. They were attempts to wittily imply that the human race could have been spared three uber-butchers of the past century (Mao Tze-Tung, Adolf Hitler and Osama bin Laden), and the […]