Today, I reported from ad:tech in San Francisco for ad:tech. Ten times a year all around the world, people associated with the online advertising industry convene for ad:tech. Every year the conference rolls into San Francisco, I attend. This year, ad:tech hired me to report on the event for their blog. Just a few years […]
Twitter failing from overwhelming success
I have been seeing lots of articles like Steve Rubel’s Twitter Is Peaking; Get Ready to Follow The Geeks Onward and Larry Green’s response post, Dear Twitter: Failure is not an option (for branding). Why I am so accepting of all of these Fail Whale “Twitter is over capacity” pages is because nobody could have […]
Oprah takes Twitter into the mainstream
Deep down I guess we all wish the start-ups whose services we like to use would stay as they are forever. Take for example Vimeo, a really great service with an awesome community that never quite made it into the mainstream. It is basically clear now that Twitter will not be one of those services. If the […]
Stars don’t need to follow-back on Twitter
Image by Getty Images via Daylife So many folks are scolding stars like @oprah and @barbarajwalters because they’re not following-back the thousands of fans who are following them. Here is a case in point from Lena Claxton and Alison Woo, Don’t Make Oprah’s Twitter Mistakes: Right now by only following 10 people, she’s using Twitter […]
Free to follow (or not) on Twitter
Image via CrunchBase Adam is an insightful fellow. He put into words what I have been thinking: celebrities are not ruining Twitter because nobody is forced to follow celebs — or anyone — on Twitter. Please read Celebrities Are Not Taking Over Twitter for the rest of the below insightful excerpt: Celebrities like Ashton Kutcher, […]