Learn how you can use the Adoption Curve to gauge your investments in Web 2.0. Know the ins and outs so you can avoid some of the extremes that the majority of the market will experience.
Girls in Tech: Empowering women in technology
Girls in Tech from JD Lasica on Vimeo. For years I’ve bemoaned the lack of women on stage at the scores of tech conferences and events I attend. Girls in Tech is out to change that. I caught up with founder Adriana Gascoigne and executive managing director Robyn Cohen at Web 2.0 Expo earlier this […]
Connecting with your community through Twitter
Using Twitter to engage the community from JD Lasica on Vimeo. Should news organizations be wary of social media? Or embrace it? I’ve been arguing the latter for years, and now there are beginning to be lots of examples of journalists using Twitter and other social media tools in smart ways to engage their local […]
NPR’s experiments with social media
NPR’s experiments with social media from JD Lasica on Vimeo. Andy Carvin, social media strategist for NPR.org, has spent the past several years experimenting with innovative approaches to the news. As the head of National Public Radio’s social media desk, he’s been given a sandbox to foster high-quality journalism using social tools in an age […]
Using social media to build an audience
When I speak at conferences these days, I often say, “In a former life, I worked in the news industry.” That’s only partly true — I still cover conferences and events as a working journalist, and Socialmedia.biz is a site for social media news and analysis. But my 11 years at the Sacramento Bee is […]