The average site for a popular consumer product is: A. Slick with a high level of “production values.” B. Made in Flash. C. About as socially engaging as a log. Skittles changes all that in one go by essentially giving up on having a site of its own. If you go to skittles.comyou see a realtime Twitter […]
How to use social media in the newsroom
I‘m working with the vaunted Poynter Institute to put together an online class for senior newspaper executives on how to use social media in the newsroom. One of our goals here at Socialmedia.biz is to cut across silos to get marketing people, journalists, businesses and strategists all talking to and learning from each other about […]
Practically painless FeedBurner Google transition
Several of my clients have expressed concern over having to transfer their RSS feeds from the traditional FeedBurner platform to the new Google Feedburner platform. Google is now requiring that Feedburner users make this transition, so I do recommend doing this right away. I made the transition myself to make sure there were no surprises […]
Jumped on the bandwagon but who should steer?
So you joined the craze. You finally converted to our side and find yourself evangelizing the very networks and applications you once doubted. You go back to your desk, ready to restructure your Q2 goals in hopes of successfully capitalizing on social media. Enter panic. Who should you put in charge of your social media […]
Toward a Facebook bill of rights
After last week’s user rebellion that upended Facebook’s attempt to change its terms of service to grant itself a perpetual license to all photos, videos and copyrighted material posted by its members — somehow, Terms of Use Rebellion doesn’t have the same historical ring as Whiskey Rebellion — the company is angling to turn the […]