Stay up to speed with changes to the world’s top search engine algorithm This is the first of a two-part series on Google Hummingbird. Also see: • Google Hummingbird tries to remove the masks Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, educators, Web publishers, journalists. Why is Google being such a […]
Review of ‘Dot Complicated’: A guidepost for our social era
Review of Randi Zuckerberg’s new book “Dot Complicated,” including the effect of social media and sharing culture on identity, modern friendships, romance, family, career, community and the future.
How to use Vine for video marketing
Vine is a powerful video platform based on the concept of Twitter. Follow this guide of do’s and don’ts to making sure your Vine video sings for your brand or business.
How to build a content marketing strategy
Find out why you should care about content marketing and how a good strategy can help you build brand awareness and authority within your industry. Plus, check out some examples plus a content marketing strategy framework.
Burnish your brand’s reputation, don’t ‘manage’ it
Reputation management is not about dressing up mistakes. Here’s how to burnish your brand’s reputation rather than manage it.