Follow the 80/20 rule and know the difference between self-promotion & providing value Target audience: Marketing professionals, community managers, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. This article originally appeared at Moz and is republished with permission. By Mackenzie Fogelson CEO, Mack Solutions Building a community around your company is […]
What goes into Google’s search rankings recipe?
Moz conducted a survey of professional SEOs and a large correlation study to determine what goes into Google’s search engine rankings. Here are the results of that study, showing that links and keywords are still the top factors involved.
10 tools to add sizzle to your business’s Facebook page
There are plenty of tools and apps out there designed to make running, updating, and promoting your Facebook page easier and more effective. We’ve put together a rundown of 10 Facebook tools that help you make the most of your social media marketing.
Buttress your brand with content creation & community
To get discovered in search, be true to yourself, not to SEO tricks Target audience: Marketing professionals, PR professionals, businesses, brand strategists, educators, journalists, general public. You can’t control your brand perception. You can’t force your will or your perception of yourself onto Google no matter how big your advertising budget — sorry. And, now, […]
How social media has changed TV advertising
Watching television isn’t simply a matter of watching television anymore, and advertisers are taking note. People used to interact with TV through water cooler conversations about football games and plot twists, but the market has become increasingly segmented, and advertisers are now aiming to engage consumers through their viewing patterns — and social media habits.