Entrepreneurs love quoting the tenets of The Lean Startup movement but Eric Ries, author of The Lean Startup, urges entrepreneurs to move beyond the buzzwords and take on metrics. Find out why you need to take a closer look at metrics to understand what really matters to growing a business.
How to go from student to master of your domain
You don’t necessarily need 10,000 hours of practice and experience in social media to be considered a pro; you just need to know more than the person who hires you! Learn why engaging and doing can get you far.
Techniques for working smarter — not harder
Success comes from being smart about how you work which doesn’t necessarily mean you have to forgo sleep and family to be successful. At The Lean Startup Conference in San Francisco, we asked attendees how they plan on working smarter, not harder in 2013. Watch the video to hear their responses.
Add blogging to your to-do list this year
Barriers to entry into your dream industry have been demolished if you’re willing to put the work in. Blogging can help you differentiate yourself well beyond your credentials and your experience. Allow people to get to know who you are and what matters to you through blogging.
‘Optimize’: A discussion with marketing expert Lee Odden
A review of Optimize by Lee Odden, plus a video discussing an ‘optimized state of mind’, optimizing B2B vs. B2C communications, staying competitive in the world of search, and more SEO-related gems.