The wi-fi at the second annual Office 2.0 conference in San Francisco today was spotty, so I’m able to post this only now. I attended for the second straight year.
Here are some photos. And here are some highlights:
All the registrants received a free iPhone — pretty cool. (I didn’t because I’m a member of the press.) Spotted Julia French, Stowe Boyd, Buzz Bruggeman, Brian Solis, Tom Foremski, Kaliya Hamlin and other familiar faces.
From this morning: A look back at the success of the Enterprise 2.0 conference in Great Britain last November. Mash-ups, wikis, podcasts and blogathons were among the key sessions. The site is still getting a thousand visits a week nearly a year later.
Some websites mentioned during the day:
Turnitin, the website that enables teachers to spot plagiarism
Library 2.0, a social network for librarians, using the open-source Ning platform
Notable quotes
Consultant/author Shel Israel: "Social media is coming of age in the corporate world. The stuff that was cool with geeks two years ago is now being brought into the enterprise. Consultants are being asked about blogs and wikis more than ever before. Within the next two years, the use of video as a primary way of conversing with employees, prospects and branches worldwide will expand exponentially."
Anil Dash, vice president of SixApart: The openness and transparency of social software is not something companies are clamoring for. At too many gatherings like this, thre’s little discussion of real world constraints. … Email is failing us. We’re not holding people accountable. These things are broken. Email, IM, they’re interruptive. … Employees under age 24 are using social tools in the workplace already. "They’re using it at work, but they’re not using it for work." Smart companies will find ways to change that and take advantage of these new social capabilities.
John McCrea, vice president of marketing, Plaxo: "The social web is not just about fun and interesting things and about throwing sheep and ‘super-pokes,’ but it’s something fundamental and important that needs to be as open as the Web. By open we don’t mean your privacy should be violated. By the open social web, we think all applications get better when they’re socially enabled. The social graph is extremely important, and when you put it together with an application, it turbo-charges it. I disagree with the idea that there is a single social graph."
Anil: "My Facebook network couldn’t be more different than my LinkedIn network."
Anil polled the mostly 20- to 50something audience of 200: about 80 people had Facebook accounts and only a half dozen had MySpace accounts.
Buzz Bruggeman (who’s speaking tomorrow) pointed out that after he received 116 happy birthday wishes by friends on Facebook, he tried to reply to them en masse, but Facebook wouldn’t allow it — anything above 100 recipients is considered spam.
Panelist: "The strike rate [success rate] for new ideas is 1 in 200."
Audience member: "Dont forget that the average IQ is 100."
Panelist: "You can’t outsource creativity"
Panelist: "25% of all education-related research on the web goes to Wikipedia; the next highest site is 4% for Encarta."
Audience member: "ISPs don’t let you send more than 300 emails at a time."
JD Lasica, founder of Inside Social Media, is also a fiction author and the co-founder of the cruise discovery engine Cruiseable. See his About page, contact JD or follow him on Twitter.
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