Skimlinks: Revenue through recommendations from JD Lasica on Vimeo. During the Traveling Geeks‘ visit to Seedcamp in London last week, I sat down for a short interview with Alicia Navarro, founder and CEO of Skimlinks, an affiliate marketing service aimed at publishers that want to make money from their shopping recommendations. It’s an alternative to […]
Advertising
Some ‘Twitter definitions’ are sponsored
There has been so much conjecture as to how Twitter will start monetizing. Well, it looks like there have been a few baby steps in the form of “sponsored definitions” that cycle through right above the Home link on the navigation bar. It is very subtle and I didn’t notice it myself until today (Seth […]
Fart jokes and the new rules of advertising
When old-school advertising and PR bump up against modern media realities Earlier this year Grey Germany put out three condom ads for Doc Morris pharmacies. They were attempts to wittily imply that the human race could have been spared three uber-butchers of the past century (Mao Tze-Tung, Adolf Hitler and Osama bin Laden), and the […]
Twitter revenue from in-email advertising
This is complete speculation so bear with me. Very recently, Twitter changed its email alert messages from pithy text-only notices of new followers or direct messages to branded, graphical emails. Well, Twitter has always been in a conundrum: If they monetize the sparse web interface, they’ll alienate their very touchy early adopters and send people […]
Highlights from ad:tech San Francisco 2009
Today, I reported from ad:tech in San Francisco for ad:tech. Ten times a year all around the world, people associated with the online advertising industry convene for ad:tech. Every year the conference rolls into San Francisco, I attend. This year, ad:tech hired me to report on the event for their blog. Just a few years […]