Inside the huge banner opportunity created by Facebook Facebook’s development schedule epitomizes the “white water, fast iteration” approach to serving company and customer. Although its mishaps are legendary, it succeeds in consistently fielding a mind-numbing array of features, so it is difficult to keep up and very easy to miss the significance of things. To […]
Advertising
17 visionaries predict impact of social on the enterprise
The adoption of Web 2.0 and social networking accelerated significantly over the past year, and it shows no sign of stopping. Here are perspectives of highly experienced execs who share their thoughts on how Web 2.0 is changing their businesses and mindsets.
Highlights from ad:tech New York 2009
I just finished up my second day of reporting at ad:tech in New York for ad:tech, a conference about the digital side of the advertising industry. The event happens ten times a year all over the world and I last reported on the event for ad:tech in San Francisco. At this year’s New York conference […]
Social media, brands and the way forward
Your Brand, Their World: Brand Relationships in a Social Media World View more presentations from Razorfish . This week I attended one of the more interesting discussions around brands’ use of social media that I’ve taken in during the past year. Your Brand, Their World at Razorfish’s corporate headquarters in San Francisco brought together a […]
The ad agency’s dilemma – convincing clients to engage in social media
On day three of my Toronto social media road show for Intertainment Media (owners of the branded softphone, itiBiti), I visited two different ad agencies, PHD and OMD. During my discussions, both agencies had made some simple efforts with their clients to engage in social media, but their clients still remained stagnant when it came […]