Brand ambassadors know the difference between establishing contacts and spamming. Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Andrew Lisa In the beginning of the brand ambassador movement, the job entailed – and still does, to a certain degree – “going out” and announcing the […]
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Build social media equity, then spend it!
Instead of just building up brand equity, try reaching out to your networks to help you progress. People don’t enjoy being a sheep in a flock so much as they prefer to be a member of your community. Learn how to create a community that is durable through leveraging your connections.
How to take control of your online reputation
I have spent years blogging forth everything I know about online brand promotion in the form of social media marketing and digital PR. Now, I will be focusing primarily on online brand protection in the form of online reputation management and online privacy protection. As some of you may know, I recently onboarded as Team […]
Brands: How to cut your exposure to Facebook business risk
Many brands are boosting their investments in social business platforms, but CMOs are too often focused on next quarter’s numbers, failing to insulate themselves against platforms’ business risks. Find out how brand execs can insulate themselves by moving to make their relationships and networks portable.
Facebook will remain king, but social pure plays will fade
Facebook will remain the dominant popular social network in many markets for many years, and it won’t have to worry about being “displaced” by another social network the way that it displaced MySpace. In the near term, this lack of competition will give the company some breathing room, but a more daunting threat awaits: the waning of social network pure plays’ influence by 2017.