Conversation trumps content: It’s the human spark of knowledge and caring that carries true value As adoption of social technologies spreads into even the most risk-averse industries and companies, executives have questions about where social media could take them and where the different kinds of social media consultants can guide them. Depending on how […]
Christopher Rollyson
Word of mouth marketing flaws exposed
“Miracle on 34th Street”: Lesson for today’s marketers? Only 15% of word of mouth marketing campaigns show results, but WOM drives sales — when companies honor and nurture it Word of mouth marketing is seen by many marketers as the economic engine of social business (or social media) because people recommend products and services […]
Social businesses: Glimmers of a macro trend
Social Business Design (CC image by Dachis Group) Annual look at the best strategies, tactics, case studies & insights in the enterprise space Compared to 2009 and 2008, the past year was a relatively calm one because the amplitude of market gyrations clearly diminished and businesses began to find a new floor on which to […]
CMO guide to Foursquare, Gowalla, Loopt & Brightkite
A Gowalla heat map of Austin, Texas, by Bramus on Flickr Evaluating the business potential of location-based social applications—is the tail wagging the dog? If you read any mainstream media or social media sites, you might have started to get the impression that a Foursquare, Gowalla or Loopt application is your only hope to make […]
17 visionaries predict impact of social on the enterprise
The adoption of Web 2.0 and social networking accelerated significantly over the past year, and it shows no sign of stopping. Here are perspectives of highly experienced execs who share their thoughts on how Web 2.0 is changing their businesses and mindsets.