Are authors replacing inbound links as the key to success in Google search? Here’s how to create a content strategy by enlisting top influencers to write for your sites.
content marketing
Buttress your brand with content creation & community
To get discovered in search, be true to yourself, not to SEO tricks Target audience: Marketing professionals, PR professionals, businesses, brand strategists, educators, journalists, general public. You can’t control your brand perception. You can’t force your will or your perception of yourself onto Google no matter how big your advertising budget — sorry. And, now, […]
7 strategies for succeeding in the new Google Search
Showing up high in Google search results requires a new content and marketing strategy. Here are 7 strategies for succeeding in the new Google Search: Be newsworthy, interesting, social, better, funny, compelling and committed.
Content marketing: The secret to getting discovered in search
Or: Why organizations need to tell their stories Target audience: Marketing professionals, brands, businesses, SEO specialists, social media strategists. Content marketing — a term that would have drawn blank stares just a few years ago — is now becoming recognized as a principal way for any small business, mid-size company or large corporation to get […]
55 expert tips to produce better & faster content
David Spark offers hundreds of tips on how to produce content better and faster. Check out his selection of the 55 creative content and media production tips.