Keep in mind that your content isn’t just meant to rank; it’s intended to serve a purpose. Draw people in with your community building content, and then pack your foundational content so full of value that making the sale is the natural next step.
content marketing
Turn social into your own personal media empire
Turn social into your own personal newsroom. Find out why analyzing and sharing with your audience keeps readers engaged and keeps your empire humming.
10 things startup founders should share on social media
Worried about over sharing on your social media platforms? Find out why giving folks insight into your personal life, thoughts and preferences is key to providing a human face for your organization.
The power of content marketing for business
In an age where content reigns supreme, how do you continue to publish valuable content and keep your readership engaged? Get some insight on what constitutes valuable content from and check out Jefferson and Tanton’s new book, ‘Valuable Content Marketing’, to dive deeper into the topic.
Lean content marketing: How to do it right
Leo Widrich, co-founder of Buffer, at last night’s Lean content marketing event (photo by JD Lasica). 5 rules for creating content with social appeal Target audience: Content marketers, agencies, marketing professionals, businesses, brands, start-ups, nonprofits, social enterprises, educators, journalists. Last night I attended the first Lean Content Marketing meeup put on by Scoop.it, the content […]