Joanna Lord of SEOmoz talks about how small businesses can play big through the use of inbound marketing. She outlines two fundamental components: creating great, quality content, and being authentic in your marketing.
content marketing
Why I hate the term ‘content marketing’
It used to be called custom publishing, but now it’s just annoying It’s aggravating to knowingly use a term to describe your business, even though it poorly defines what you and the industry does. That’s how I feel about the term “content marketing.” It’s the industry’s current buzz term used to describe the need to […]