Social media conferences seem to be sprouting up everywhere these days, but one conference consistently does an oustanding job of bringing in high-level people to explain how “big brands” — large corporations — are using social media in the enterprise: BlogWell. I attended the inaugural BlogWell, a joint venture of GasPedal and the Blog Council, […]
enterprise
Social networks maturing fast
Twitter and Facebook top of mind: The nascent power of weak ties and small touches What a difference a year makes! The Social Networking Conference debuted several years ago as a forum for social networking sites and vendors, with enterprise clients few and far between. Miami 2009 took place January 22-23, 2009 at the Miami […]
Review of ‘Groundswell,’ ‘Reality Check’
Two of the best-known names in Silicon Valley have new books out: Charlene Li (twitter: charleneli) and Guy Kawasaki (twitter: guykawasaki). Both fall into socialmedia.biz’s sweet spot, so here are quick reviews. ‘Groundswell’ Groundswell: Winning in a world transformed by social technologies, by Charlene Li and Josh Bernoff, is the definitive guide to how businesses […]
Highlights from BlogWell
I enjoyed word-of-mouth marketing firm GasPedal’s BlogWell program yesterday afternoon in San Jose. The focus was: “How big companies use social media: 8 great case studies on the best social media programs at large corporations.” I attended, wearing my social media in the enterprise consulting hat, to get a feel for how social media initiatives […]
Business use of blogs
One of the things we’ll look at on SocialMedia.biz is the use of weblogs (and other social media) in the workplace. Here’s an update on corporate uses of weblogs. Companies that have launched blogs include: • Microsoft, whose Channel 9 community weblog features 1,000 Microsoft employees using text and video blog tools. The blog drew […]