It seems like nothing is safe from our love affair with newness. In the coming years, cars will relieve us of the burden of sitting behind the wheel and smart refrigerators will relieve us of the worry of remembering to pick up milk.
Kimberly-Clark uses social quiz to woo talent
Are you an original thinker? You can quickly find out by taking the Welcome Original Thinkers Quiz (WOTQuiz)—I’m an Adaptor: “You enjoy exploring every side of an issue and like a wicked great maestro you tease out the positive in each approach. Your resourcefulness and ability to easily adapt to the latest input often makes you […]
Social media metrics for small businesses: 4 tools
Are Oktopost, Cyfe, Klout & Hootsuite in your arsenal? Post by Adi Englander One of the biggest challenges that small businesses face with social media is cutting through the bewildering fog of metrics to focus on what truly matters. Why is this such a big challenge? Because according to Manta, 60% of businesses reported that […]
3 Ways Your B2B Social Media Marketing Needs to Be Helpful
Post by Daniel Kushner Founder, Oktopost The rise of social media over the past decade has forever changed the way businesses go about capturing, pursuing and closing leads. Nowadays, B2B purchasing only takes place once prospects have begun to truly trust a vendor that they’re looking into, as relationships are now formed far earlier in […]
Best practices for nurturing B2B leads captured via social media
Post by Daniel Kushner Founder, Oktopost Thanks to the reality of social media’s astounding adoption rates, B2B marketers are finally moving away from the debate as to the value of their activity on the main networks. With so much of the world now spending significant amounts of time on Facebook, Twitter, LinkedIn, Instagram and the […]