Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. For more than a decade, guys I respect like Chris Brogan, John Hlinko, Nicco Mele, CC Chapman, and Christopher Penn have been a broken record when it comes down to brass tacks: cultivating an email list is the only […]
Why Google Plus is more like a forum than a social network
Google Plus is not where you connect with people you know. It’s where you find birds of a feather. It’s where you can find smart folks in a bona fide online community.
Enlist the power of the crowd for your next live event
Enlist the power of the crowd to spread the word about your next live event through social media. Chris Abraham explains why live events need a live feedback loop.
How to engage bloggers down the long tail
Target audience: Marketing professionals, PR pros, brand managers, SEO specialists, businesses. It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s […]
Using brand ambassadors to complement your social media campaign
Brand ambassadors know the difference between establishing contacts and spamming. Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. Post by Andrew Lisa In the beginning of the brand ambassador movement, the job entailed – and still does, to a certain degree – “going out” and announcing the […]