Here’s a look at social marketing sites that are moving away from offering free services and passing the cost on to business users. As a result, it makes sense to rely on supporters’ genuine enthusiasm rather than rely on paid distribution.
7 emerging social media marketing trends for 2014
This article sums up major social media marketing changes in 2013 and upcoming trends to watch out for in 2014.
Review of ‘Dot Complicated’: A guidepost for our social era
Review of Randi Zuckerberg’s new book “Dot Complicated,” including the effect of social media and sharing culture on identity, modern friendships, romance, family, career, community and the future.
In praise of social media perseverence
Persistence and consistency reign supreme in the social media world. In a classic tortoise and the hare twist, find out why constant contact with your social platforms is key.
Using social media to enhance your brand’s reputation
As a business doing high-impact social work, it is critically important that your online business reputation be one that is polished and positive. Find out how you can use social media to positively impact your reputation.