I just popped into AdSense, as I do as obsessively as anyone online, and something new popped up: Recommendations Add the +1 button to your pages Adding the +1 button to your pages allows users to recommend your content to friends and contacts on Google search. As a result, you could get more and better […]
B2B social media marketing is essential
Glen Gow wrote an important article over at Achieve Marketing Leadership titled Why waste your money on B2B Social Media? that I am going to excerpt and share here. Like Glen, we at Abraham Harrison get some pushback when we pitch B2B PR agencies as well as corporations that do mostly B2B and channel sales. […]
Simple language isn’t for bird brains
Write simply, not simplistically, in your messaging and outreach Universally, the biggest gasp I get when I meet people new to marketing, PR, or advertising is that most ad copy is restricted to a 6th grade reading level. I am going to use this blog post to reassure everyone that writing simply should mean writing […]
Social businesses: Glimmers of a macro trend
Social Business Design (CC image by Dachis Group) Annual look at the best strategies, tactics, case studies & insights in the enterprise space Compared to 2009 and 2008, the past year was a relatively calm one because the amplitude of market gyrations clearly diminished and businesses began to find a new floor on which to […]
On KQED talking Google, Verizon & Net Neutrality
It’s amazing how upset people can get from a letter On Friday night I appeared on KQED’s “This Week in Northern California” discussing the open letter Google and Verizon cowrote to the FCC proposing new broadband requirements for mobile and some type of second Internet. The letter bent everyone out of shape and caused a […]