Based on CSRA’s recent research as well as my 25 years’ experience with guiding B2Bs’ adoption of disruptive technology, I predict that 2012 will see significant social business takeup among B2B pioneers. First, a critical mass of B2B executive leaders are familiar enough with social technologies to consider them for the first time. Second, the business driver will be the economy. During the past 4-5 years, enterprises have continue to cut costs wherever they could, but few are performing at the level they want to be.
marketing
Taste everything well before serving up your social media offerings
If you want to succeed in running a kitchen for the homeless in Washington, DC, or have wildly successful social media marketing campaigns, it all comes down to one thing: do you respect and appreciate your guests? Do you cut-corners and just serve slop or do you prepare organic, healthy, and delicious meals with an […]
You’re seriously over-farming your donors
When it comes to your direct mail campaigns, you’ve probably over-farmed your land. You’ve been emailing and snail mailing the same donors you have done for a decade. It is time to leave the land fallow and let the lists rest. You have probably responded to lower donations and attention by relinquishing too much power […]
12 tips on how to approach bloggers
On July 27 I attended and moderated a panel at the PR Summit in San Francisco. This blog post is a report being submitted for Intertainment Media, makers of the desktop communications and content app KNCTR and the real-time chat translation tool Ortsbo. Pestering bloggers. It’s a PR rep’s time-honored tradition. A client has […]
How Facebook has quietly created a gold mine for marketers
Inside the huge banner opportunity created by Facebook Facebook’s development schedule epitomizes the “white water, fast iteration” approach to serving company and customer. Although its mishaps are legendary, it succeeds in consistently fielding a mind-numbing array of features, so it is difficult to keep up and very easy to miss the significance of things. To […]