If you call yourself a social media marketer and you’re not completely promiscuous about it, you’re not serving yourself, your boss, or your clients. If you’re not constantly downloading new apps or registering for every single new social network, you’re slacking. If you don’t endlessly click YES when it asks you if you want to search for or invite your friends, you’re derelict in your duties.
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Don’t fall in love with the shiny toy of the day
What you’re learning by “renting” your pages on Facebook, Twitter, Pinterest, Tumblr, Blogger, Wordpress.com, LinkedIn, and Google+, is portable, which is to say that everything you’re doing, experiencing, and learning will improve your ability to engage and market online into the future. So, that’s good.
Invest instead in engaging visitors, drawing online attention, encouraging social sharing and telling compelling stories
The downside is that all good things come to an end. The recent Facebook IPO backfire reminds us that even Facebook, with its 900 million active users worldwide, can still fall, as did MySpace and Friendster before it.
Round two for forums and message boards?
The problem with most social media marketing agencies is that we’re fickle. We tend to keep rushing into the future, adopting anything and everything hot and new and overlooking the rest. In our constant hunger for the latest and greatest, we have mostly abandoned working class heroes like forums and message boards, preferring exciting new […]
Social media success demands talent above technology
It’s more than just technology that will elicit success. Hiring and training people based on their ability to write, and their ability to connect and engage people is key. While technology has moved things forward, human relationships are still fundamental.
Prediction: Local TV newspeople will compete with their former stations
On the flight back from London on Sunday I finally had a chance to answer a Q&A email interview with Terry Heaton, a longtime friend who, as co-founder of AR&D, is one of the most forward-thinking people in the world of broadcast media. For the full interview, see see the AR&D Media 2.0 Intel Report. […]