Many companies that are now part of our daily lives — Twitter is a good example — did not start out like the current versions we’ve become so accustomed to. In the ever-changing world of Internet technology, Lycos, MySpace and Nintendo making new plays with new offerings.
Many hands make light online reputation work. Changing your reputation online is no small task. It’s also a house of cards. You can either do it yourself, about yourself, for yourself, or you can start the equivalent of an online reputation club, inviting friends, family, your colleagues, and your industry to start building a universe […]
Building your reputation online is a marathon, not a sprint. If you’re going to spend some time building up your reputation, you should know what Google’s looking for to boost your rep. Find out where your time is most valuably spent and learn what changes you can make.
Yesterday I asked if earned media was a thing of the past and whether payola, pay-per-post, pay-per-link, sponsored posts, and site sponsorship were the new de facto in digital PR. That post generated some responses, so here’s the back-and-forth on the topic.
Facebook will remain the dominant popular social network in many markets for many years, and it won’t have to worry about being “displaced” by another social network the way that it displaced MySpace. In the near term, this lack of competition will give the company some breathing room, but a more daunting threat awaits: the waning of social network pure plays’ influence by 2017.