Photo by Niuton may on Flickr (CC BY) This article originally appeared on Moz and is republished with permission. Post by Chris Winfield Over the past 12 years, I have been featured in hundreds of major newspapers, magazines, websites and blogs (everything ranging from the NY Times, USA Today and CNN to TechCrunch, Entrepreneur and […]
public relations
Burnish your brand’s reputation, don’t ‘manage’ it
Reputation management is not about dressing up mistakes. Here’s how to burnish your brand’s reputation rather than manage it.
PR pros: How to use Twitter in smarter ways
People have been using Twitter for public relations for some time, but usually in predictable (and not always effective) ways. Here are some smarter tactics for PR pros using Twitter.
Integrity is inherent in earned media but not paid
Yesterday I asked if earned media was a thing of the past and whether payola, pay-per-post, pay-per-link, sponsored posts, and site sponsorship were the new de facto in digital PR. That post generated some responses, so here’s the back-and-forth on the topic.
Your social media plan needs to shut up and start listening
I know you. You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. It is. And, something you also didn’t know: social media is two-thirds defense and monitoring — listening — […]