Long blog post short: please be as descriptive as possible when titling your blog posts. In today’s decontextualized world of walls, feeds, RSS, e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you’re new to blogging and […]
SEO
Forex Trading & social media: A case study of easy-forex
From easy-forex’s fantasy team campaign We began working with easy-forex to combine their forex trading and social media activity back in February 2010. We knew right away that teaming easy-forex’s expertise, vibrancy, and fresh approach to FX with our knowledge of the nuts and bolts of social media would invariably produce a winning combination. When […]
Joanna Lord on brands, SEM and social media
Joanna Lord on SEM and social media from JD Lasica on Vimeo. This summer I had the chance to sit down, on a sun-splashed day in Santa Monica, with Joanna Lord, a colleague at Socialmedia.biz who’s a leading industry expert in search engine marketing (SEM). Joanna is co-founder and chief marketing officer of YourJobStop (formerly […]
Survival Guide Chapter 3: RSS feeds & blogs
Here is part 3 of the series I will post over the next few months based on chapters from my new book, A Survival Guide to Social Media and Web 2.0 Optimization. This book is meant to be a guide to building an optimized foundation in the Social Web for beginners and advanced users alike. […]
Is email marketing still relevant in a 2.0 world?
Lee published Is email marketing still relevant in a 2.0 world? which is not only the most complete description of what we at Abraham Harrison LLC do on a daily basis but it is said in a better, more comprehensive, way than I could even conceive of doing myself. Here it is, in full. Be sure to visit (and subscribe to) Better Communication Results, Lee Hopkin’s blog.