The right apps, extensions, and software, however, have helped my social marketing efforts. Here are six tools to improve your efficiency.
Social marketing
When selling social media, brand like a Realtor
Realtors were the world’s first social media marketers, well before the Internet existed. So social marketers would do well in taking away some learnings from real estate agents and applying it to your own field.
Swayy helps you find relevant, shareable content
Swayy helps you find relevant and shared content from around the Web for your client’s social profiles. Once you pick the content you think is most relevant out of the suggestions Swayy offers, you can share it right from the platform and even schedule your content for later if necessary. Swayy crawls about 50,000 pieces of content a day, extracting keywords and topics and then matching content to your profile’s trending topics and circles.
How inbound marketing benefits businesses
Joanna Lord of SEOmoz talks about how small businesses can play big through the use of inbound marketing. She outlines two fundamental components: creating great, quality content, and being authentic in your marketing.
How sales and marketing can collaborate in social business
Sales and marketing sit on the edge of a massive disruption, and B2B professionals who realize it and act will reap enormous rewards. In a nutshell, the economics of “one-to-one” communications are networked now, which gives Sales huge new leverage. Meanwhile, Marketing has the opportunity to personalize its function in myriad ways.