Authenticity, relevance, originality are among keys to success At BlogWorld Expo in Las Vegas, one of my favorite sessions was the presentation by consultants Dave Peck (a friend) and David Griner called Like It Or Spike it: Social Media Case Studies. Any brand thinking of launching a social media campaign should internalize the lessons that […]
Social marketing
CMO guide to Foursquare, Gowalla, Loopt & Brightkite
A Gowalla heat map of Austin, Texas, by Bramus on Flickr Evaluating the business potential of location-based social applications—is the tail wagging the dog? If you read any mainstream media or social media sites, you might have started to get the impression that a Foursquare, Gowalla or Loopt application is your only hope to make […]
Social Media Marketing 2010 comes to SF
At Social Media Marketing London on June 17, 2010. Anew social marketing conference makes its U.S. debut next week in San Francisco, and Socialmedia.biz readers get a 10 percent price discount by registering with the code Socialmediajd. Called Social Media Marketing 2010, the gathering will bring together social media experts such as Brian Solis, Chris […]
Biz360: Tracking business intelligence
Social media smarts for business from JD Lasica on Vimeo. Monitoring, analytics and more for companies of all sizes “If you’re a brand, you simply cannot afford to sit on the sidelines any longer. This is the reality: People are going to talk about you regardless of whether you’re in the room. So you might […]
Review of ‘Open Leadership’: Winning by letting go
The first thing to understand about Charlene Li’s smart new book “Open Leadership” is that this is not a call to arms for top management to deploy a loosey-goosey, feel-good strategy of giving up complete control of your management structure. Nor is it yet another business book about effective corporate leadership techniques.