Develop a strategy that revolves around customer engagement for your business – not just selling and pitching. Use the right site for the right purposes, and watch the new era of selling pay off.
social media for business
Turn social into your own personal media empire
Turn social into your own personal newsroom. Find out why analyzing and sharing with your audience keeps readers engaged and keeps your empire humming.
Welcome to the new Socialmedia.biz
Redesigned site has a renewed focus on business objectives For the past several months we’ve been working behind the scenes on several changes to our site that I’d like to share with you today. First, some quick background: I’ve been blogging since May 2001, when there were about 50,000 blogs worldwide; today there are a […]
How sales and marketing can collaborate in social business
Sales and marketing sit on the edge of a massive disruption, and B2B professionals who realize it and act will reap enormous rewards. In a nutshell, the economics of “one-to-one” communications are networked now, which gives Sales huge new leverage. Meanwhile, Marketing has the opportunity to personalize its function in myriad ways.