Gain some insight as to the value of a Facebook ‘like’, plus learn about the SEO approach to social media marketing.
Social media marketing
Brand wins and fails in social media (infographic)
Nike, Sephora, Honda win, McDonald’s not so much Guest post by MBA in Marketing The past year has seen some big moments in social media marketing — both wins by brands as well as some major stumbles. As the worldwide social media audience grows, the impact of wins and fails is amplified. Win, and your […]
‘Optimize’: A discussion with marketing expert Lee Odden
A review of Optimize by Lee Odden, plus a video discussing an ‘optimized state of mind’, optimizing B2B vs. B2C communications, staying competitive in the world of search, and more SEO-related gems.
Are you using updated keywords for your business?
If you don’t refer to your services in the same way that others do, you’ll be surprisingly invisible when it comes to your prospects finding you on the Internet. Know your industry buzzwords and keep your business current.
Guide to events & conferences in December
While December is a slower paced month than some, the conferences and events continue steadily into the holiday season. Learn about all of the events taking place from Los Angeles to Paris.