If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Blog, tweet, and Facebook your slander or meritless accusation; make a chastising video, post it, promote it, and kick it to viral! Turn it up to 11! If you have an axe to grind or […]
Social media
Social media success demands talent above technology
It’s more than just technology that will elicit success. Hiring and training people based on their ability to write, and their ability to connect and engage people is key. While technology has moved things forward, human relationships are still fundamental.
The Social Media News Release explained in detail
After dissecting the blogger outreach pitch, we move on to the Social Media News Release (SMNR), a site we create to support all of our blogger outreach campaigns. Here we examine a sample, line-by-line.
You’re seriously over-farming your donors
When it comes to your direct mail campaigns, you’ve probably over-farmed your land. You’ve been emailing and snail mailing the same donors you have done for a decade. It is time to leave the land fallow and let the lists rest. You have probably responded to lower donations and attention by relinquishing too much power […]
Golden rule of engagement: Always tell the truth
Tips on social CRM for brands from an industry expert Guest post by Lauren Carlson CRM Analyst, Software Advice The greatest benefit of attending those big, bulky industry conferences is not the swag – although that free Apple TV was pretty sweet. Rather, it’s the opportunity to speak with some of the greatest thought […]