Every search you make on Google returns results that are weighted heavily to favor people in your social networks. Getting people to like your brand on Facebook or follow your brand on Twitter has become an essential secret weapon for search engine ranking.
Social media
Journalism and the social media revolution
Jolie O’Dell of Mashable at “Journalism and Social Media.” Last night I attended a nice gathering at the San Jose Mercury News, organized by Social Media Club Silicon Valley, called “Journalism and Social Media.” The organizers put together a powerhouse panel made up of: • Kym McNicholas, anchor/reporter, Forbes Video Network. • Jolie O’Dell, reporter […]
How Facebook has quietly created a gold mine for marketers
Inside the huge banner opportunity created by Facebook Facebook’s development schedule epitomizes the “white water, fast iteration” approach to serving company and customer. Although its mishaps are legendary, it succeeds in consistently fielding a mind-numbing array of features, so it is difficult to keep up and very easy to miss the significance of things. To […]
Top 10 Predictions on What’s Coming Up Next in Social Media
At the beginning of the month I was asked to speak on a panel that discussed social media, social networks and “what’s coming up next.” In research for this discussion, I came up with a few insights on what I foresee coming up next in the world of social media. Here are my top 10 […]
8 books for your 2011 Summer Reading List
Regular readers know that in between consulting projects at Socialmedia.biz and Socialbrite, I sneak in the occasional book review. My schedule has been more hectic than usual, but this is a good time to slip in some short writeups in advance of summer reading season.
Books still matter — whether in print or on an electronic reader.