How Twitterers acted to head off tragedy in St. Louis I just heard a fascinating story that speaks to how the community is tapping into social media on life-and-death matters — in this case, a bomb threat at a high school. Let me tell it to you. Short version: Tuesday night a history graduate student […]
Social media
Business needs more social media experts
Image by HubSpot via Flickr Ron Bronson scores full points with his article dedicated to the need for more instead of fewer social media experts. Experts and not “hucksters trying to make a fast buck on the backs of unsuspecting people in the field.” Be sure to read the entire article, We need more social […]
The social side of Skittles
The average site for a popular consumer product is: A. Slick with a high level of “production values.” B. Made in Flash. C. About as socially engaging as a log. Skittles changes all that in one go by essentially giving up on having a site of its own. If you go to skittles.comyou see a realtime Twitter […]
How to use social media in the newsroom
I‘m working with the vaunted Poynter Institute to put together an online class for senior newspaper executives on how to use social media in the newsroom. One of our goals here at Socialmedia.biz is to cut across silos to get marketing people, journalists, businesses and strategists all talking to and learning from each other about […]
Jumped on the bandwagon but who should steer?
So you joined the craze. You finally converted to our side and find yourself evangelizing the very networks and applications you once doubted. You go back to your desk, ready to restructure your Q2 goals in hopes of successfully capitalizing on social media. Enter panic. Who should you put in charge of your social media […]