Conversation trumps content: It’s the human spark of knowledge and caring that carries true value As adoption of social technologies spreads into even the most risk-averse industries and companies, executives have questions about where social media could take them and where the different kinds of social media consultants can guide them. Depending on how […]
Social networks
ICQ launches all-in-one social network tool
ICQ7 introduces a way to manage social messaging across networks If we look back in history , we will find that much before Facebook, MySpace and YouTube, there was ICQ. For anyone who doesn’t know, ICQ was created in 1996 and is now wholly owned by AOL. Back in the day, ICQ was the pioneer […]
Why B2B companies should be using social media
It’s about targeting the right few, not the undifferentiated many Many B2B companies ask me whether social media is right for them. This post is all about why social media and B2B go hand in hand. Social media is all about conversational marketing, and that’s why it works so well with a B2B strategy. Social […]
The Top Five Misconceptions About Social Media
In the years that I’ve been involved in social media, I have heard so many misconceptions and myths about social media that I am certain this article is long overdue. Here is a list of the top five misconceptions regarding social media: Misconception #1: Social media is only right for certain brands Often people ask […]
Tools to build an engaged online community
Tools to Build an Engaged Online Community View more documents from JD Lasica. Here’s the Social Media Bootcamp presentation I gave at Seizing the Moment, the workshop for ethnic media publishers at San Francisco State University the other week. At 41 slides long, it’s called “Tools to Build an Engaged Online Community.” (See it on […]