While December is a slower paced month than some, the conferences and events continue steadily into the holiday season. Learn about all of the events taking place from Los Angeles to Paris.
Television
Simple language isn’t for bird brains
Write simply, not simplistically, in your messaging and outreach Universally, the biggest gasp I get when I meet people new to marketing, PR, or advertising is that most ad copy is restricted to a 6th grade reading level. I am going to use this blog post to reassure everyone that writing simply should mean writing […]
Is it still pompous to announce, ‘I don’t have a TV’?
We’ve all had this moment. You want to talk to a friend about some great TV program you just saw. Instead of engaging or heeding your recommendation they simply announce, “I don’t have a TV.” We all know where that conversation leads. Either they’re considerate and just let it go. But more often they tell […]
The future of television: Social TV
JP Rangaswami Behind closed doors in offices from the media centers of New York to the entertainment capital of Hollywood, content programmers and code jockeys are no doubt trying to figure out how to marry traditional television with social networking. Does the lean-forward experience, interactivity and backchannel chatter of social networks have a place in […]
A step-by-step video walk through of SM2
Socialmedia.biz’s Chris Abraham explores some of the ways SM2 by Techrigy can be used. Check out this step-by-step, unscripted (obviously) video guide to get the inside scoop.