I was sorely disappointed by today’s coverage of the unveiling of Apple’s new video iPod in the press. The San Jose Mercury News, for instance, had three long articles, on page 1 and the front of its Business section:
Apple deal with Disney to offer top TV shows
IVideo needs one big thing: content
Networks enter brave new world beyond TV sets
Not one word about what’s really going to drive sales of the video iPod: not weeks-old 52-minute episodes of “Desperate Housewives” for $1.99 a download — but free video.
Professional-looking short-form video produced by people like you and me.
Analysts, journalists, wake up and smell the future!
JD Lasica, founder of Inside Social Media, is also a fiction author and the co-founder of the cruise discovery engine Cruiseable. See his About page, contact JD or follow him on Twitter.
Indeed, it’s something i’ve been talking about with people interested in getting one. What makes podcasts great could also make this new iPod great; free and grassroots created content!