August 5, 2009

Build your industry voice with social media

David SparkAbove is an edited version of a presentation I led in Toronto as part of a social media road show sponsored by Intertainment Media, owners of Itibiti Systems.

The companion article to this presentation is titled “14 Successful Techniques for Building Your Industry Voice with Social Media” (view on docstoc, download PDF, Summary of article). The article includes many more examples than you’ll see in the presentation (time: 38:44).

During my research I was inspired to adopt many of the techniques for myself. I hope you find the same is true for you as well. Please watch and let me know what you think. If you have any stories of your own, please let me know as I’ll be writing a lot more about this subject.

August 2, 2009

The Facebook Era is for business AbrahamLast week, I brought The Facebook Era book by Clara Shih to the gym. The publisher had sent me the book eons ago but it wasn’t until last week that I finally had some time to read it.  I finished it up in just a couple hours of reading on machines at the gym.

It is a useful book, to be sure. It is practical and holds your hand and addresses your concerns, as long as you’re a business owner who is considering getting into Social Media as a business tool. If you’re a fan of, you’ll appreciate the smarts here since Ms. Shih is a Salesforce alum and the forward is by Marc R.  Benioff, Chairman and CEO of

Continue reading

July 29, 2009 helping you find a job in the social media world

Disclaimer: Donanza is a client of my firm, Blonde 2.0, a one-stop-shop for all your social media needs.

Ayelet NoffPeople don’t look for jobs in the newspaper classifieds anymore. Instead, job postings are dispersed through a variety of niche networks, from groups on LinkedIn, tweets on Twitter, and widgets and search engines on a variety of sites.

While increasing the ability to network — one of the most important factors in finding a job — the growth of niche job sites can sometimes make it hard to find time to search for jobs. One often has to go to multiple sites just to find social media jobs, for example.

Continue reading

July 28, 2009

Top three trends in social media distribution

David SparkWhile the majority of traffic still comes through search engines, that’s all poised to change with these three trends:

1. Connect your content to existing social networks

Almost every Web 2.0 application and community requires users to sign up and register. If you want to leave a comment on a blog, you need to register, sometimes every single time you leave a comment. With all the times you’ve registered on sites, you probably have hundreds of accounts that you’ve completely forgotten. Instead of creating your own community, simply latch on to existing communities.

Social networks such as Google, Facebook, and Twitter began reaching outside of their four walls and letting any site or content provider use a conduit tool to connect their content to their social networks. Examples include Google Friend Connect (video), Facebook Connect (video), and Sign in with Twitter.

These conduit tools offer quick authentication, commenting, and other conversational features. More importantly, once these connect tools are installed, every interaction a person has with your site can be broadcast to that individual’s entire social network, giving you access to their audience.

2. Distribute content through advertising networks

With fractions of a percentage click-through, banner ads are on the verge of being completely useless. Some companies have tried to attract more attention with pop-ups and animation. In those cases, click-throughs may increase, but that may be by accident. Ever try to close out a window and miss? People do want to click, but not on static advertising. They want to click on information.

Continue reading

July 24, 2009

Survival Guide Chapter 3: RSS feeds & blogs

survival-guide-toDeltina Hay Here is part 3 of the series I will post over the next few months based on chapters from my new book, A Survival Guide to Social Media and Web 2.0 Optimization.

This book is meant to be a guide to building an optimized foundation in the Social Web for beginners and advanced users alike.

Chapter 3, the longest chapter in the book, is about RSS feeds and blogs. This chapter is packed with information and useful tips about content preparation, feed readers, optimization, and much more to ensure maximum exposure in the Social Web.

The following excerpts are from A Survival Guide to Social Media and Web 2.0 Optimization:

Chapter 3: RSS Feeds and Blogs

Optimizing Your Blog And RSS Feed

Your RSS feed or blog will do you little good if nobody knows about it or cannot subscribe to it. This section highlights ways for you to optimize and promote your feed. Most of these tips are for both blogs and RSS
feeds, but some of them only apply to blogs. It is made clear if something only applies to blogs….

Continue reading