There is little doubt that brands today have realized the critical value of social media in developing powerful brand awareness. So now the burning question is how do we effectively engage the people we wish to connect with in a way that creates real, tangible and effective results for the brand. uTest specializes in software […]
Business
Sliderocket: Making presentations more engaging
Last Friday I was invited back to the Sliderocket office to preview the latest enhancements to their software. Sliderocket is one of the many startups I discovered while hanging out for the summer in San Francisco Bay Area networking and kiteboarding. In August I wrote about Presentations in the Cloud. I was excited when I […]
CMO guide to Foursquare, Gowalla, Loopt & Brightkite
A Gowalla heat map of Austin, Texas, by Bramus on Flickr Evaluating the business potential of location-based social applications—is the tail wagging the dog? If you read any mainstream media or social media sites, you might have started to get the impression that a Foursquare, Gowalla or Loopt application is your only hope to make […]
Here comes Clay Shirky’s ‘Cognitive Surplus’
Where did the summer go? I spent a good chunk of my idle time (ha!) sneaking a few minutes here and there not to read beach blanket escapist thrillers but rather some important books that five of my friends have written.
Here, then, are short reviews of:
• Clay Shirky’s “Cognitive Surplus”
How to optimize your LinkedIn profile
Image by smi23le on Flickr. Guest post by Anthony Piwarun SEOmoz Like most in the SEO (search engine optimization) community, I’m always looking for ways to improve content for my clients. Whether it’s a website, blog or a press release, there is always a way to make it rank better. Recently I began optimizing profiles […]