Image by RedKoala on BigStockPhoto Why Facebook will find it hard to monetize the social graph This is first of a three-part series on Facebook as an investment. Coming up: • Facebook will remain king, but social pure plays will fade • Brands: How to cut your exposure to Facebook business risk If Facebook’s […]
Don’t fall in love with the shiny toy of the day
What you’re learning by “renting” your pages on Facebook, Twitter, Pinterest, Tumblr, Blogger, Wordpress.com, LinkedIn, and Google+, is portable, which is to say that everything you’re doing, experiencing, and learning will improve your ability to engage and market online into the future. So, that’s good.
Invest instead in engaging visitors, drawing online attention, encouraging social sharing and telling compelling stories
The downside is that all good things come to an end. The recent Facebook IPO backfire reminds us that even Facebook, with its 900 million active users worldwide, can still fall, as did MySpace and Friendster before it.
Why Timeline is a colossal blunder for Facebook
In September when Facebook introduced Timeline, its new profile interface designed to “tell your life story,” many of us scratched our heads and wondered whether this would turn out to be a serious misstep — a blunder significant enough to knock Facebook from its throne of power.
While the long-term consequences remain to be seen, the short-term verdict is in, and Facebook’s members give Timeline a decided thumbs down.
The anachronistic social media isolationist
Chris Abraham discusses the two forms of Social Media Isolationism (or Social Media Agoraphobia): invitational and exclusionary. Find out why it’s essential to get out of your comfort zone, and expand your natural base.
Spend New Year’s Eve partying with your Facebook buddies
Schmooze with your buddies from around the world on .Friends You and your friends from all over the world walk into a bar on New Year’s Eve. The music is great, the bartender is friendly, and you and all your friends are dressed up in your favorite outfits. Your friend from London decides to pick […]