It’s more than just technology that will elicit success. Hiring and training people based on their ability to write, and their ability to connect and engage people is key. While technology has moved things forward, human relationships are still fundamental.
Control which image Facebook uses to represent your site
Are you happy with the choices Facebook offers as the image thumbnail to represent “likes” of – or links to – your website or blog? If you are unsure what I am talking about, look at the image at the right. When you post a link on your Facebook news feed or share a site […]
Build Twitter followers using the theory of everyone
Look to the Long Tail to recruit brand ambassadors Well, as regular readers of this blog know, I am a Cluetrainian. This means I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple of dozen top influencers that most social media […]
Top brands’ Facebook landing tabs we admire
Custom Facebook tabs can help brand your Facebook page as well as increase “likes” of your page. Custom tabs can also serve as effective landing tabs and can provide ways to offer contests, sell products, promote services and more.
Here are some good examples of Facebook landing tabs, also known as Welcome Pages:
Will auto-posting stunt the reach of your Facebook posts?
Manually posts may give your updates more traction Have you ever wondered why some of your Facebook posts make it to your fans’ news feeds and others do not? Facebook prioritizes posts using a method they call “EdgeRank.” Similar to Google PageRank, Facebook’s EdgeRank uses an algorithm that attempts to determine what Facebook users would […]