Web 2.0 investment strategy uses a new adoption model to prepare for the Web 2.0 boom and bust by understanding and managing risks of applying social networks to business and government.
Social marketing
The social side of Skittles
The average site for a popular consumer product is: A. Slick with a high level of “production values.” B. Made in Flash. C. About as socially engaging as a log. Skittles changes all that in one go by essentially giving up on having a site of its own. If you go to skittles.comyou see a realtime Twitter […]
Jumped on the bandwagon but who should steer?
So you joined the craze. You finally converted to our side and find yourself evangelizing the very networks and applications you once doubted. You go back to your desk, ready to restructure your Q2 goals in hopes of successfully capitalizing on social media. Enter panic. Who should you put in charge of your social media […]
Is email marketing still relevant in a 2.0 world?
Lee published Is email marketing still relevant in a 2.0 world? which is not only the most complete description of what we at Abraham Harrison LLC do on a daily basis but it is said in a better, more comprehensive, way than I could even conceive of doing myself. Here it is, in full. Be sure to visit (and subscribe to) Better Communication Results, Lee Hopkin’s blog.
New book: ‘Social Network Business Plan’
Interesting new business book, The Social Network Business Plan, is out, written by David Silver. (You can get it on Amazon and elsewhere.) It looks interesting because, in my humble experience, most people go into the world of Social Media and Social Networking with no business plan at all by either winging it or by […]