The 21st century is proving to be volatile and disruptive in every way, and 2010 will continue the trend. Three disruptive forces are converging: the Industrial Economy, globalization, and the emerging Knowledge Economy.
Viral marketing
Guy Kawasaki’s top Twitter tips for businesses
After a hit presentation at The CMO [Chief Marketing Officer] Club Summit in San Francisco on how to kick ass on Twitter, I asked Guy Kawasaki if he could go over his top three “must do” tips for businesses that want to get engaged on Twitter. One of his tips is to respond to everyone […]
Top three trends in social media distribution
While the majority of traffic still comes through search engines, that’s all poised to change with these three trends: connecting your content to existing social networks, distributing content through advertising networks, building relationships with contests.
Social media recruiting done right
Murphy-Goode Winery becomes the talk of the Twitterverse [youtube]http://www.youtube.com/watch?v=-AqKRvFFH_E[/youtube] I’m not going to lie. It’s hard to work in PR and branding these days. You are bombarded with all sorts of expert information and advice. People are constantly suggesting you try this strategy, platform, or network. Your brand is not only expected to sustain a […]
BzzScapes: Passionate fans connect with brands
Today Boston-based word-of-mouth marketing firm BzzAgent takes the wrapping off a very interesting new venture: BzzScapes. Here’s my initial impression, after a 20-minute phone call Friday with BzzAgent founder and CEO Dave Balter (pictured at right): A “brands community” was a long time in coming, and I’m glad to see that BzzAgent has incorporated some […]