You’ve probably seen the Where the Hell Is Matt? videos — the main one has been viewed over 11 million times and the 2008 version (above) more than 9 million times.
In today’s San Jose Mercury News, Mike Cassidy interviews dancing Matt Harding and writes about he has stumbled on the true meaning of the Web. (And Stride gum, the sponsor, isn’t doing too badly, either.)
By the way, hey, Cassidy, let’s see your moves; I think Harding’s dancing is appropriately goofy and engaging.
JD Lasica, founder of Inside Social Media, is also a fiction author and the co-founder of the cruise discovery engine Cruiseable. See his About page, contact JD or follow him on Twitter.
This is one of my favorite videos on the web. It’s so simple, but powerful.
It contains the elements that Tim Street always talks about:
1) Spectacle – It’s visually interesting to watch.
2) Story – What motivated him to make this? What is his story?
3) Two or more emotions – I laughed a couple times, and it surprised me a couple times.
What a great example of good web-based video! And good for Stride for supporting it!