Jolie O’Dell of Mashable at “Journalism and Social Media.” Last night I attended a nice gathering at the San Jose Mercury News, organized by Social Media Club Silicon Valley, called “Journalism and Social Media.” The organizers put together a powerhouse panel made up of: • Kym McNicholas, anchor/reporter, Forbes Video Network. • Jolie O’Dell, reporter […]
Create a social media strategy in four steps
This is the second part of our three-part Social Media Planning series, broken down into the following phases: Part 1: Social media analysis Part 2: Social media strategy (below) Part 3: Social media plan On Tuesday I introduced this short series on how to create a social media analysis, strategy and plan, defining how those […]
How Facebook has quietly created a gold mine for marketers
Inside the huge banner opportunity created by Facebook Facebook’s development schedule epitomizes the “white water, fast iteration” approach to serving company and customer. Although its mishaps are legendary, it succeeds in consistently fielding a mind-numbing array of features, so it is difficult to keep up and very easy to miss the significance of things. To […]
A social media analysis in six steps
Whether you’re a seasoned social media user or a beginner, you can benefit from this three-part series focusing on social media planning, broken down into the following parts: Part 1: Social media analysis (below) Part 2: Social media strategy Part 3: Social media plan Asocial media analysis should define an organization’s online goals and target […]
MyMic: Leave an audio comment on Facebook
If you’re launching a startup today, your best bet is to build on top of a widely adopted platform — Facebook, anyone? — rather than try to rally users to a completely new site. That’s the smart course LeaAnna Hernandez took with MyMic, a still largely undiscovered app (2,797 Likes) that lets anyone on Facebook […]