Well, my preconceptions were wrong. Gamers are not snot-nosed teens, they are their parents. I am spot in the middle of the true gamer demographic at 41, according to CNet, A child’s hobby? Average gamer is 37 years old. According to the organization, which represents the game industry, the average gamer today is 37 years […]
A blueprint of how to succeed in social media
Conversation trumps content: It’s the human spark of knowledge and caring that carries true value As adoption of social technologies spreads into even the most risk-averse industries and companies, executives have questions about where social media could take them and where the different kinds of social media consultants can guide them. Depending on how […]
First Weekend Club: Supporting independent film
At Media That Matters, the extraordinary gathering of media activists and documentary filmmakers in Hollyhock on the remote British Columbia isle of Cortes Island last month, I spent some time with Anita Adams, founder and executive director of the First Weekend Club and one of the coolest people I’ve met this year. Watch, download or […]
Google wants me to put Google +1 buttons on my blogs
I just popped into AdSense, as I do as obsessively as anyone online, and something new popped up: Recommendations Add the +1 button to your pages Adding the +1 button to your pages allows users to recommend your content to friends and contacts on Google search. As a result, you could get more and better […]
B2B social media marketing is essential
Glen Gow wrote an important article over at Achieve Marketing Leadership titled Why waste your money on B2B Social Media? that I am going to excerpt and share here. Like Glen, we at Abraham Harrison get some pushback when we pitch B2B PR agencies as well as corporations that do mostly B2B and channel sales. […]